• Wednesday, September 8, 2021 
  • 11am - 2pm Eastern // 8am - 11am Pacific


  • Individual: $250
  • Group of 6+ paying together: $200 each
  • To purchase this course as an add-on to complement another learning experience at Bright Morning, please use the form linked below.

To receive the group rate, pay by invoice, or if your organization requires you to complete a purchase order, please complete our Group Order/Invoice form


  • There are no required materials for this course.
  • Participants are strongly encouraged to have their own copy of The Art of Coaching to supplement and support their continued learning post-workshop.


This three-hour introductory session, based on Elena’s best-selling book, The Art of Coaching (2013), provides an overview of Transformational Coaching, a coaching demonstration, and a block of time to practice key concepts. 

An ideal learning experience for those just getting to know Elena's model of Transformational Coaching, this session orients participants to the model, sparks interest and curiosity, and gets learners excited to dig in deeper. This can be a valuable add-on for those who are participating in other learning experiences with us such as The Art of Coaching Teams 101 workshop.


Participants will: 

  • Recognize the value of Transformational Coaching and how it differs from other coaching models
  • Understand how to use Transformational Coaching in any context, regardless of official title or role
  • Explore three core tools in Transformational Coaching and how to use them


  • A demonstration of a Transformational Coaching conversation
  • Small group practice of key strategies
  • Small group discussion
  • Question and answer with Elena Aguilar


  • People who are newer to coaching
  • Schools and organizations who want to establish a shared baseline for the principles of Transformational Coaching
  • Those who are curious to learn more and want a sampling of what's offered in our longer series
  • Those attending The Art of Coaching Teams workshop who have NOT previously taken part in a Transformational Coaching learning experience (such as The Art of Coaching 101)


  • Refunds requested within 48 hours of registering will be honored minus a $50 cancellation fee.
  • Up to 1 week beforehand, a one-time registration transfer can be made to an alternate participant or another learning experience. There is a $50 processing fee for all transfers.
  • Within one week of the learning experience registrations are non-refundable and non-transferable.
  • A missed learning experience is non-refundable and non-transferrable.
  • In the rare event that Bright Morning does not receive enough interest in this offering to host it as scheduled, we will provide an alternate learning pathway for all registrants or honor refunds for those who cannot join the alternate experience.

Explore the core ideas, tools, and approaches in Transformational Coaching

About the instructor

Founder & President, Bright Morning Consulting

Elena Aguilar

Elena has trained thousands of educators across the United States and abroad in transformational coaching. She is the author of six highly acclaimed books: The Art of Coaching, (2013) and The Art of Coaching Teams, (2016) Onward: Cultivating Emotional Resilience in Educators (2018) and the Onward Workbook (2018), Coaching for Equity (2020), and the Art of Coaching Workbook (2020). Elena’s expertise derives from twenty five years as a classroom teacher, instructional coach and leadership coach working in diverse school environments. In her role as a consultant, she has partnered with leaders in public and private organizations across the United States and abroad. Elena is also the co-founder of Kenya Big Picture Learning, and she’s on the advisory board of UC Berkeley’s Greater Good Science Center. Elena lives in Oakland, California, with her husband, son, and two cats. When she’s not coaching or writing she enjoys traveling abroad, photographing birds, hiking, drinking coffee and reading fiction.