If you want to see sustained changes in practice, your coaching must go below the surface of addressing behaviors (delivering instruction, analyzing data, etc.). Transformation requires taking a holistic approach and skillfully exploring someone’s beliefs and ways of being. This approach is what defines Transformational Coaching. Transformational Coaches also operate from two truths: that every conversation is an equity conversation, and if people are present, so are their emotions. 

If you want to begin your journey or grow your skills as a Transformational Coach, The Art of Coaching workshop is where you should begin. Based on Elena’s best-selling book, The Art of Coaching (2013), this blended learning experience takes you from knowledge building to effective implementation all while accommodating busy schedules.

📖 Move beyond the book: 

We cannot think or read our way to skillful practice. If you want to be a Transformational Coach what you need is straightforward: structured space to practice and receive feedback combined with expert modeling and a few prioritized tools. That is exactly what you’ll receive in this workshop. 

New and experienced coaches will gain clarity about Transformational Coaching and its potential to impact schools and organizations, all while growing confidence in their coaching abilities. Administrators will leave with new tools for leading the adults on their teams.

⬆️ More than skill building: 

This workshop also provides you with two critical resilience-boosters: space and community. First, the chance to slow down, reflect on your values, and remember what brought you into your role and this field. Then, the opportunity to learn in community, share wisdom, and form meaningful connections with coaches across the globe. You’ll leave with renewed energy, inspired to return to your school or organization to implement all that you have learned.

✨ New in 2023: 

Your workshop enrollment now also includes complimentary access to two Transformational Coaching Accelerator (TCA) sessions. These TCA sessions take place during the two months immediately following the workshop date and provide the time to ensure workshop learnings continue to translate into skillful practice.


  • What makes Transformational Coaching uniquely powerful as a way to build emotional resilience in educators and interrupt inequitable practices 

  • The three components of a Transformational Coaching conversation and how to use multiple strategies and tools for each component

  • Your strengths and areas for growth as a coach and leader

  • How you can improve your coaching skills through scaffolded practice with other committed learners 


All participants must have access to The Art of Coaching and The Art of Coaching Workbook. Books are not included in the registration fee.

The virtual engagement takes place on Zoom and requires Zoom (5.12.2 or higher)* and a computer. If you have access needs or accommodation requests, please email support@brightmorningteam.com. We will do our best to meet accessibility needs. 

*Currently Zoom does not allow for auto-captioning in breakout rooms, which we frequently use in workshops. Please let us know if you require captioning in all spaces to access learning.


*To register a group, pay by invoice, or pay by purchase order, please complete this Pay by Invoice/PO form.


The Art of Coaching Live Session:

  • Thursday, July 20, 2023
  • 9 am-1 pm PT (11 am-3 pm CT/12 pm-4 pm ET)

Transformational Coaching Accelerators (complimentary bonus access):

  • Monday, July 24, 2023

  • Thursday, August 24, 2023

  • Tuesday, September 26, 2023

  • Thursday, October 26, 2023

  • Thursday, November 30, 2023

  • Thursday, December 14, 2023

TCAs are 4 hours of professional development (scaffolded into two 2-hour learning blocks):

  • Block 1: 8 am-10 am PT (10 am-12 pm CT/11 am-1 pm ET)

  • Block 2: 11 am-1 pm PT (1 pm-3 pm CT/2 pm-4 pm ET)


Core workshop experience: The Art of Coaching:

  • Part 1: Self-Paced Learning [4 hours minimum]

    • Your experience begins with a self-guided exploration of the foundations of Transformational Coaching. This is a combination of knowledge building and reflection that will help you clarify your vision for yourself as a Transformational Coach. 

    • Elena has curated 21 hours of learning for this stage. While all content is highly recommended, 4 hours of learning content has been identified as required.

  • Part 2: Self-Paced: 3-2-1 Reflection [1 hour]

    • You'll synthesize your learning from Part 1 and prepare to share some of your reflections, takeaways, and questions in our live session.

  • Part 3: Live Session [4 hours]

    • Next, you’ll come together with a Bright Morning facilitator and a community of coaches to process your learning, observe masterful coaching, engage in coaching role plays, and receive feedback from others to sharpen your practice.

    • This is a four-hour workshop with ~1 hour of prework.

Bonus learning experiences: Transformational Coaching Accelerators (TCAs):

  • TCAs: Live Learning [4 hours each]: To support your ongoing practice beyond the live session, you can sign up for unlimited TCAs following your live session. You have access to attend any TCA through December 2023 for free!

  • You'll fine-tune your approach in each session and layer on more Transformational Coaching tools. These sessions also include everyone’s favorite activity—live coaching demonstrations.

  • These are 4-hour workshops divided into two 2-hour learning blocks. No prework is required for these sessions.


  • New and experienced coaches, managers, teacher leaders, and mentors
  • Leaders who want to use coaching strategies to support and develop the adults on their teams
  • Educators in all positions who work in public, charter, and private schools


Course access and recording: Participants have access to content for 30 days after the learning experience. The Art of Coaching session will be recorded (except for breakouts) in the event you cannot make a session or if you would like to rewatch it at a later time. Transformational Coaching Accelerators will not be recorded due to the significant time spent in breakouts.

Accommodating participants with disabilities: Bright Morning strives to provide universal access to all of our events. Please contact support@brightmorningteam.com as soon as possible to request disability accommodations. Advanced notice is necessary to arrange for some accessibility needs. A full refund will be issued, and the registration will be canceled without penalty if we are unable to provide satisfactory accommodations. You can learn more by visiting our Accessibility Services page. 

Cancelation policy:

  • 10 or more days prior to the event – Full refund

  • Less than 10 days prior to the event – No refund

  • A missed learning experience is non-refundable and non-transferable. For more details about our cancellation policy and transfers, visit our FAQ page.

In the rare event that Bright Morning does not receive enough interest in this offering to host it as scheduled, we will provide an alternative learning pathway for all registrants or honor refunds for those who cannot join the alternate experience.

How to Register

  • If you're a Bright Morning member, use your membership coupon code (from your Thinkific course) during the online checkout. Once you apply the coupon code, the amount should become $0.

  • New to Bright Morning? Choose the payment method that works for you: using a credit card online or requesting to pay by invoice/PO.

  • If you're enrolling a group, you'll need to use the Group Registration/Pay By Invoice method.

Individual Registration by Credit Card

To register as an individual, pay by credit card for instant enrollment and access to course materials. This option requires registering one individual at a time.

Group Registration or Pay by Invoice/PO

✨ Transformation requires ongoing, intentional development.

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